Pepsi has issued an apology after coming under fire for their recent advert featuring Kendall Jenner.
The controversial ad showed the model appearing to calm a protest by simply handing a police officer a can of Pepsi.
It immediately sparked a huge backlash from people who branded it “wrong” and in “bad taste”.
Martin Luther King Jr’s daughter Bernice King also took to Twitter to slam the ad, writing: “If only Daddy would have known about the power of Pepsi.”
The apology from the soft drinks company read: “Pepsi was trying to project a global message of unity, peace and understanding.
“Clearly we missed the mark, and we apologise. We did not intent to make light of any serious issue. We are removing the content and halting any further rollout.”
They continued: “We also apologise for putting Kendall Jenner in this position.”
The new advert starred Kendall as a high-fashion model, donning a blonde wig in the midst of a protest .
It wasn’t clear what the protest was supposed to be about – many of the signs read general phrases including “join the conversation” and “love.”
Beckoned by one of the protesters, Kendall eventually ripped off her blonde wig and joined the fray.
Grabbing a can of Pepsi, she headed toward one of the grim-faced police officers, and handed him a drink.
He accepted and smiled, eliciting cheers from the crowd.
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