From Pepsi to Nivea: Some of the worst advertising fails

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Media captionWhy did Pepsi advert with Kendall Jenner wind people up?

An advert released by drinks giant Pepsi and starring reality TV star and model Kendall Jenner has left a bad taste around the world.

Pepsi apologised and pulled the ad after accusations that it trivialised recent street protests across the US. But it wasn’t the only company copping flak for poor creativity this week.

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Nivea Facebook

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The advert was posted to the brand’s Middle East audience, and has since been removed

German skincare brand Nivea also said sorry over its “white is purity” deodorant advert that was deemed discriminatory and racially insensitive.

Meanwhile, in the UK, the Co-op supermarket was accused of “outrageous sexism” in an advert for chocolate Easter eggs that encouraged parents to “treat your daughter for doing the washing up”, while Cadbury was criticised after dropping the word “Easter” from its egg hunts.

These campaigns have now taken their place in the pantheon of bad advertising. Here are a few more picks from recent memory.

Snickers

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AMV BBDO

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The “Get Some Nuts” campaign was created by the AMV BBDO ad agency

Here’s…

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