Amazon is bringing its Fire TV Stick to the UK

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Amazon is now selling its Fire TV Stick in the UK, marking the first time the device has been available outside the US. It’ll costs £39.99, or $50, and includes the Alexa Voice Remote. The UK version of the Fire TV Stick supports services like the BBC iPlayer and broadcasters like ITV, Channel 4, and Five.

Amazon typically releases its products in the US first, with international locations to follow. The Echo, for instance, only arrived in the UK and Germany this past fall, nearly two years after its debut. Maybe Amazon is finally speeding up its process, given that the TV Stick came out only around six months ago in the US.

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