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Los Angeles’ Olympics campaign got a lot of likes from unlikely place

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AP

Published 1:18 p.m. ET April 4, 2017 | Updated 13 hours ago

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Another city dropped their bid for the 2024 Summer Olympics. The IOC will make their final selection on September 13th.
USA TODAY Sports

PARIS (AP) — More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles. Many of them, oddly enough, from Pakistan.

A report prepared for The Associated Press says most of LA’s likes have come in the past six weeks from far away from Southern California.

“The fan growth evolution for the LA2024 Facebook page does seem suspicious,” said analyst Michaela Branova, whose Prague, Czech Republic-based firm, Socialbakers, drew up the report. “Countries such as Bangladesh and Pakistan suddenly spike from almost zero to tens of thousands of fans within a few days in February.”

LA campaign spokesman Jeff Millman said there was nothing suspicious about the figures. He said LA kicked off a series of Facebook advertisements starting Feb. 3. The scale and the mechanics of the advertising campaign weren’t made clear — Millman declined to divulge how much LA 2024 had spent on promotion — but he noted that Facebook ads were “more efficient in countries where there are fewer competing brands.”

He argued that it made sense to seek fans internationally.

“We are a global campaign, as the Olympic movement is global,” he said.

Socialbakers’ figures, which were commissioned by the AP, give some insight into the dynamics of both the Paris and Los Angeles’ social media campaigns.

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