Trevor Noah Turns Iconic Civil Rights Moments Into ‘Woke’ Advertisements


Pepsi may have pulled their controversial Kendall Jenner ad because of the outrage it sparked, but Trevor Noah thinks the whole fiasco was undeserved.

“To be honest with you guys, I don’t understand why Pepsi got hammered so hard,” Noah joked during Wednesday’s episode of “The Daily Show.” “In fact, I think all brands need to become more woke.”

Noah even offered suggestions that could help companies use social justice to sell their products.

If a Kardashian, for example, can solve police brutality with a can of Pepsi, then Coca Cola should be able to use climate change and their adorable polar bear mascots to sell Coke.

And imagine how much more powerful those iconic moments in American history would be if they just had a catchy tag line.

Cutting to a powerful photo of two African-American medalists raising their fists in solidarity during the 1968 Olympic Games, Noah suggested adding a tube of Crest Toothpaste: “Black power, with a white smile.”

The Daily Show

But Olympians Tommie Smith and John Carlos weren’t the only civil rights icons to receive Noah’s branding treatment. Rosa Parks, Ruby Bridges and Nelson Mandela were all fair game.

“I’m enjoying this a lot,” Noah said of his attempts to sell social justice.

Find out what creative slogans Noah assigned to them in the video above.

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