How did it happen?
That’s the question many have been asking after Pepsi was accused of airing one of the worst adverts of all time.
The commercial features model Kendall Jenner apparently unifying police and protesters at a demo by handing an officer a can of the fizzy drink.
Critics have accused Pepsi of cynically and insensitively attempting to hijack the Black Lives Matter movement to sell their product.
Martin Luther King’s daughter Bernice was among those to blast the ad, tweeting an image of her father at a civil rights protest with sarcastic caption: “If only Daddy would have known about the power of Pepsi”
Activist Deray McKesson added: “If I had carried Pepsi I guess I never would’ve gotten arrested. Who knew?”
Many suggested a lack of diversity in Pepsi’s creative team and board room is to blame.
“Pepsi’s latest marketing fail is the exact reason why we need more diversity and representation in boardrooms,” added another.
“If anything, this whole Pepsi ordeal goes to show why diversity in the advertising industry is important and a legitimate issue,” another said.
The Mirror can reveal those concerns may not be unfounded.
The credits for the advert list six people in key positions; Creative Director Pete Kasko, Director Michael Bernard, Executive Producer Ben Freedman, Agency Creative Director Kristin Patrick,…
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