This had to happen, with LaVar Ball’s master plan being so convoluted and multifaceted. As much as a patriarch and coach, Ball was the CEO of Big Baller Brand. He wasn’t about to trust anyone else with his chief product.
Sporting News reports that Ball likely will be the NBA agent for his son, presumed top-three pick Lonzo Ball of UCLA.
Lonzo Ball, UCLA: Any agent he hires is going to have to navigate the tight waters between NBA teams and his outspoken dad, LaVar Ball. The consensus among agents, and pretty much as expressed by LaVar Ball, is that Ball will hire an attorney – a source said that would be Harrison Gaines of SLASH Sports – strictly for contracts and let his father do the negotiating otherwise. There’s some risk to that, and Ball would be wise to ensure he has an NBA-level pre-draft program in place.
LaVar has no formal training and will need to become certified in order to negotiate on his son’s behalf, but this is a man who seems to get done whatever he needs to in order to control his son’s life. Furthermore, he wouldn’t be the first dad to become his son’s agent. Mike Conley Sr. represented his son and two of his Ohio State teammates (Greg Oden and Daequan Cook) and, well, at least his son’s career has turned out pretty well.
But Conley was an Olympic gold medalist who had experienced the sports business world first-hand. LaVar Ball is a former Division II basketball player – yes, he played a year at Washington State, but his best years were at Cal State-Los Angeles – whom no one had heard of until two years ago, when Lonzo started making waves for his unique style. Furthermore, he has already shown an outlandish view of his son’s…
click here to read more