Comcast’s mobile goal: Show you cable doesn’t have to suck

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Comcast boasts a “polished” unboxing experience for your new Xfinity iPhone.


Comcast

The wireless world is rife with competition, with carriers eliminating taxes or throwing in free access to HBO — all in a bid to get your business.

Perfect timing for Comcast to jump into the fray, right?

The nation’s largest cable provider on Thursday shared details of Xfinity Mobile, including pricing and the kinds of devices available to customers. It plans on launching the service, which will run on Verizon’s network as part of a reseller agreement, by the middle of the year.

Comcast isn’t looking to pick a fight with the big four carriers — the Philadelphia-based company acknowledges that it can’t compete with their splashy national campaigns. Instead, it will target existing Xfinity internet and video customers in its territory, so chances are you won’t even hear about this service unless you live in an area where Comcast is available.

Comcast is the latest to expand into a new service in the bid to be all things to the customer. It’s a trend you’ve seen with telecom provider AT&T bulk up its video offering with DirecTV, or Verizon getting into the media business with AOL and Yahoo. And while Comcast doesn’t see itself as a direct competitor to other wireless providers, Xfinity Mobile gives certain consumers another potentially cheaper alternative. It’s also a chance for Comcast to show that…

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