But then the other news came in – the new Nokia was nothing special. It was just a mid-ranger that didn’t bring anything new to the table. And it was China-exclusive. The company that once gave us internal antennas, and even managed to beat BlackBerry at its own game with the E71 was now offering us a generic mid-ranger, and a feature phone that looks exactly like the ones it made five years ago.
Why, oh why did HMD Global decide to revive the Nokia brand with such devices? What were they thinking? Considering how the Nokia 6 is selling like hotcakes, a flagship device would’ve killed it, right? Well, wrong. For several reasons. Let’s take a look at them and speculate a bit on why we don’t have a Nokia flagship yet, and why it looks like we won’t be getting one in the next few months.
Smartphone manufacturing is a business. And one with high costs, too. You have to pay for the devices themselves, you need to arrange transportation, offices, people, marketing, and whatnot. And HMD Global doesn’t have that much money.
HMD’s starting capital was very far from what Apple and Samsung have at their disposal. The manufacturing cost of a flagship device is…
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