The Nokia flagship – one big reason it’s still in limbo

    0
    59

    Let me start this piece by saying that I love Nokia. I used to be a power user during the pre-Microsoft era. In fact, my first smartphone was a Nokia X7, when I could easily go for an Android alternative. Come to think about it, that last one was probably a mistake on my part, but that’s not the point. The point is that when I found out Nokia is coming back in the smartphone business without Microsoft, I squealed like a little girl presented with a tiny chihuahua puppy.

    But then the other news came in – the new Nokia was nothing special. It was just a mid-ranger that didn’t bring anything new to the table. And it was China-exclusive. The company that once gave us internal antennas, and even managed to beat BlackBerry at its own game with the E71 was now offering us a generic mid-ranger, and a feature phone that looks exactly like the ones it made five years ago.

    Why, oh why did HMD Global decide to revive the Nokia brand with such devices? What were they thinking? Considering how the Nokia 6 is selling like hotcakes, a flagship device would’ve killed it, right? Well, wrong. For several reasons. Let’s take a look at them and speculate a bit on why we don’t have a Nokia flagship yet, and why it looks like we won’t be getting one in the next few months.

    Money

    Smartphone manufacturing is a business. And one with high costs, too. You have to pay for the devices themselves, you need to arrange transportation, offices, people, marketing, and whatnot. And HMD Global doesn’t have that much money.

    HMD’s starting capital was very far from what Apple and Samsung have at their disposal. The manufacturing cost of a flagship device is…

    click here to read more

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here