Apple Pay taps into charitable donations

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    Apple Pay now works with charities such as Unicef to make donations seamless.

    Photo by Apple

    Now your thumbprint can donate to charity.

    In time for Giving Tuesday, Apple partnered with two dozen nonprofits to let people use Apple Pay to make donations. Starting Monday, people can give through the mobile payments service to charities including American Red Cross, Doctors without Borders, Save the Children and World Wildlife Federation.

    A few nonprofits, such as American Cancer Society, United Way and DonorsChoose.org, will integrate with Apple Pay “soon,” though a specific date wasn’t mentioned.

    Apple has long worked with charities, letting customers buy special apps or make donations through iTunes. The integration with Apple Pay will make it more seamless for people to give money to nonprofits, as well as get more people to follow through with their donation vows.

    “Apple Pay gives nonprofit supporters an effortless way to donate instantly,” Jennifer Bailey, vice president of Apple Pay, said in an interview. “Websites and apps have been telling us they’re seeing twice as many people completing their purchases with Apple Pay than with other payment methods.”

    Apple introduced Apple Pay two years ago and has since…



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